The Ministry of Tourism, Arts and Culture has put on hold the usage of the newly selected brand name for the Ghana film industry, Blackstar Films which was settled on by a committee taxed to rebrand the industry.
In a statement issued by the Ministry today Monday, December 20, 2021, sighted by this website, the sector Minister, Dr Mohammed Awal, said the usage of the Blackstar Films “be put on hold pending the outcome of the ongoing stakeholder engagements.”
The renaming of the Ghana film industry as Blackstar Films was met by massive criticism by some industry players, who accused the Executive Secretary of the National Film Authority (NFA), Juliet Asante, of conflict of interest, as the name was almost similar to her privately-owned Black Star International Film Festival (BSIFF).
They went ahead and petitioned the sector minister over the issue.
Below is the statement from the Ministry
SUSPENSION OF NEWLY SELECTED BRAND NAME FOR FILM INDUSTRY
The Minister of Tourism, Arts and Culture, Honourable Dr Ibrahim Mohammed Awal has directed that the usage of the newly selected brand name for Ghana’s film industry; ‘Blackstar Films’, be put on hold pending the outcome of the ongoing stakeholder engagements.
Some film Industry players who are displeased with the selection of the brand name have petitioned the Sector Minister.
The office of the Honourable Minister is engaging the National Film Authority (NFA) and the aggrieved parties over the matter.
As we await the outcome of the stakeholder engagements, it is hereby directed that the brand name be put on hold with immediate effect. The Ministry of Tourism, Arts and Culture led by the able Honourable Awal Mohammed assures Ghanaians that it is focused on developing the film industry in unity and will avoid any move that will create a divided front.